Chuck Terry
Executive Vice President & CSO
Carew International, Inc.
This Saturday, October 24th, millions of Americans (and folks from around the world as well) will recognize USA Weekend’s “Make a Difference Day”. This is a great chance for neighbors to help neighbors within their local communities through a myriad of volunteer activities and charity projects.
I strongly support this day and for my part, will be taking winter clothes to a shelter in my own community. It occurred to me, however, that I really don’t know what my customers are planning… or even if they are participating in this event at all. I have often blogged about the importance of customer intimacy, understanding your customer’s needs, and getting to know your customers on a deeper level. I truly believe that, particularly in sales, customer intimacy and becoming a “value added resource” are the key drivers of sales success. So why don’t I know what my customers are doing to “Make a Difference” this weekend?
In sales, we need to take the theme of making a difference and extend it throughout the year with all our customers. After all, isn’t that what keeps our doors open 365 days a year? Just as in our community, change begins with one single act by one single person. If every person in your company completes one simple act to help their community, the results would be amazing. If every single person in your company makes one contribution each day to help a customer, what could that do for your customer’s business? What could that do for your business?
I decided to challenge myself to reach out to many of the customers I deal with on a daily basis and try to get to know them a little bit better this week. I will challenge my own sales team and everyone who reads this blog to do the same thing. Find out how your customer’s are choosing to “Make a Difference.” By doing so, you will deepen your business relationship in the process.
Confucius said, “A journey of a thousand miles begins with a single step.” The journey towards making a difference in the community can begin with a single act this weekend on “Make a Difference Day.” What about the single step towards making a difference with your customers? Pick up the phone and start the journey today.
Executive Vice President & CSO
Carew International, Inc.
This Saturday, October 24th, millions of Americans (and folks from around the world as well) will recognize USA Weekend’s “Make a Difference Day”. This is a great chance for neighbors to help neighbors within their local communities through a myriad of volunteer activities and charity projects.
I strongly support this day and for my part, will be taking winter clothes to a shelter in my own community. It occurred to me, however, that I really don’t know what my customers are planning… or even if they are participating in this event at all. I have often blogged about the importance of customer intimacy, understanding your customer’s needs, and getting to know your customers on a deeper level. I truly believe that, particularly in sales, customer intimacy and becoming a “value added resource” are the key drivers of sales success. So why don’t I know what my customers are doing to “Make a Difference” this weekend?
In sales, we need to take the theme of making a difference and extend it throughout the year with all our customers. After all, isn’t that what keeps our doors open 365 days a year? Just as in our community, change begins with one single act by one single person. If every person in your company completes one simple act to help their community, the results would be amazing. If every single person in your company makes one contribution each day to help a customer, what could that do for your customer’s business? What could that do for your business?
I decided to challenge myself to reach out to many of the customers I deal with on a daily basis and try to get to know them a little bit better this week. I will challenge my own sales team and everyone who reads this blog to do the same thing. Find out how your customer’s are choosing to “Make a Difference.” By doing so, you will deepen your business relationship in the process.
Confucius said, “A journey of a thousand miles begins with a single step.” The journey towards making a difference in the community can begin with a single act this weekend on “Make a Difference Day.” What about the single step towards making a difference with your customers? Pick up the phone and start the journey today.
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